Longchamp’s Year of the Horse

2026-01-19

Riding the Spring Breeze, Vibrance and Poetry

Imagined through the lens of photographer Leslie Zhang, the Riding the Spring Breeze campaign features model Cici Xiang in a chromatic, joy-filled world where horses become the protagonists of a sweet journey back in time. Inspired by an imaginary playground and the familiar rocking horse, the narrative sparks childhood memories, a collective nostalgia and the poetry of movement. Complete with a soundtrack by François Villevieille (Musique 1983 Production), the campaign is a breath of fresh air as spring approaches – in perfect keeping with the Longchamp spirit.

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